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A Ideologia da Competencia - Vol. 3 (Em Portugues do Brasil), by Marilena Chaui
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Nos ensaios aqui reunidos, Marilena Chaui interroga a genese e o sentido da ideologia da competencia desde o momento da regulacao fordista ao momento neoliberal, concentrando-se na analise de duas instituicoes: a universidade e a industria cultural.
Na medida em que e adaptada pela estrutura autoritaria e hierarquizada da sociedade brasileira, a ideologia da competencia, tornando-se principio de organizacao das universidades, nao so justifica a estrutura social vigente, como tambem contribui para reproduzi-la sem transformacoes de base. Chaui desmascara o discurso modernizador dos neoliberais ao mostrar que, longe de promover a democratizacao da sociedade brasileira, nao estavam senao acentuando sob vestes moderninhas a dominacao tecnocratica autoritaria que se iniciara com a modernizacao conservadora da ditadura.
Na analise da industria cultural, Chaui mostra como a programacao televisiva forma sujeitos narcisistas que nao conseguem exercer uma cidadania democratica e construir um espaco publico de debates e acoes politicas por estarem condicionados a avaliar tudo o que e publico segundo os criterios da vida privada das classes senhoriais. Os sujeitos-consumidores, absortos no narcisismo ou na depressao, confiam aos profissionais competentes o poder de decidir sobre politica, cultura, vida profissional, lazer, etc. Em outras palavras, sob a imagem da sociedade de conhecimento, a industria cultural contemporanea instaura um processo de controle de internautas e telespectadores que lutam por sua servidao como se lutassem por sua liberdade.
Pela leitura dos ensaios, percebe-se de que maneira a tecnociencia mais avancada e a cultura de massas mais estupida tem uma logica comum que lhes e dada nao apenas pelos interesses da classe dominante, mas tambem pelo processo de fragmentacao social que e proprio das decadas de acumulacao flexivel.
- Sales Rank: #6350142 in Books
- Published on: 2014-01-01
- Dimensions: .71" h x 6.14" w x 8.82" l,
- Binding: Paperback
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