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• Sales Rank: #5524734 in Books
• Published on: 2014
• Number of items: 1
• Binding: Paperback

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[P612.Ebook] PDF Download Digital Discourse: Language in the New Media (Oxford Studies in Sociolinguistics)From Brand: Oxford University Press, USA

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Digital Discourse offers a distinctly sociolinguistic perspective on the nature of language in digital technologies. It starts by simply bringing new media sociolinguistics up to date, addressing current technologies like instant messaging, textmessaging, blogging, photo-sharing, mobile phones, gaming, social network sites, and video sharing. Chapters cover a range of communicative contexts (journalism, gaming, tourism, leisure, performance, public debate), communicators (professional and lay, young people and adults, intimates and groups), and languages (Irish, Hebrew, Chinese, Finnish, Japanese, German, Greek, Arabic, and French). The volume is organized around topics of primary interest to sociolinguists, including genre, style and stance. With commentaries from the two most internationally recognized scholars of new media discourse (Naomi Baron and Susan Herring) and essays by well-established scholars and new voices in sociolinguistics, the volume will be more current, more diverse, and more thematically unified than any other collection on the topic.

• Sales Rank: #840494 in Books
• Brand: Brand: Oxford University Press, USA
• Published on: 2011-10-26
• Released on: 2011-10-26
• Original language: English
• Number of items: 1
• Dimensions: 6.10" h x 1.20" w x 9.20" l, 1.20 pounds
• Binding: Paperback
• 408 pages

Features

• Used Book in Good Condition

Review

"Thurlow and Mroczek provide an intriguing look at how sociolinguistic topics are being explored in new media...this book will resonate with students, since these media dominate much of their lives, but also with seasoned scholars, since adults are the fastest-growing segment of new media users."--CHOICE

About the Author

Crispin Thurlow is Associate Professor of Language and Communication at University of Washington (Bothell).

Kristine Mroczek is a doctoral candidate in Communication at University of Washington (Seattle).

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[S291.Ebook] Download PDF Small Business Management: An Entrepreneur's Guidebook, 7th edition, by Mary Jane Byrd, Leon Megginson

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Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Seventh Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic “how-to” perspective illustrating many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business.

The enhancements to the seventh edition serve to strengthen and reinforce without minimizing or losing the original qualities and usefulness of the textbook. The business plan remains a very important building block for this edition in both examples and format.

• Sales Rank: #121028 in eBooks
• Published on: 2013-01-01
• Released on: 2013-01-01
• Format: Kindle eBook

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2 of 2 people found the following review helpful.
Excellent Choice
By Steve Bornell
This book is going to be around for a while. The chapters are well organized and students become engaged quite easily when using this book. I've found that it is easy to read and enjoyable. Everything taught in this book is relavent and useful.

1 of 1 people found the following review helpful.
i got ripped off
By martina madrid
the book I received was an international edition and was sold to me as if it was the real the book.

0 of 0 people found the following review helpful.
Great book for class
By Jennifer L Vogt
Rented this book for a summer class! Has some great information (and renting is much cheaper than buying!)

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[Q574.Ebook] Ebook Download The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs, by Kevin D. Johnson

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To achieve unimaginable business success and financial wealth—to reach the upper echelons of entrepreneurs, where you’ll find Mark Zuckerberg of Facebook, Sara Blakely of Spanx, Mark Pincus of Zynga, Kevin Plank of Under Armour, and many others—you have to change the way you think. In other words, you must develop the Entrepreneur Mind, a way of thinking that comes from learning the vital lessons of the best entrepreneurs.

In a praiseworthy effort to distill some of the most important lessons of entrepreneurship, Kevin D. Johnson, president of multimillion-dollar company Johnson Media Inc. and a serial entrepreneur for several years, shares the essential beliefs, characteristics, and habits of elite entrepreneurs. Through the conviction of his own personal experiences, which include a life-changing visit to Harvard Business School, and the compelling stories of modern-day business tycoons, Johnson transforms an oftentimes complex topic into a lucid and accessible one.

In this riveting book written for new and veteran entrepreneurs, Johnson identifies one hundred key lessons that every entrepreneur must learn in seven areas: Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation. Lessons include how to think big, who makes the best business partners, what captivates investors, when to abandon a business idea, where to avoid opening a business bank account, and why too much formal education can hinder your entrepreneurial growth.

Smart and insightful, The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs is the ultimate primer on how to think like an entrepreneur.

• Sales Rank: #11336 in Books
• Brand: Brand: Johnson Media Inc.
• Published on: 2013-01-22
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .67" w x 6.00" l, .87 pounds
• Binding: Paperback
• 268 pages

Features

• Used Book in Good Condition

Review
"This book is where every 'wannabe' entrepreneur should start...these potentially controversial mindsets ring true. Enjoy."
-Martin Zwilling, contributor, Forbes

"In our current time, it's essential to share any type of business knowledge that we attain, and Kevin Johnson is definitely playing a pivotal role in contributing to our entrepreneurship age."
-Vivian Giang, reporter, Business Insider

"Kevin has done a remarkable job synthesizing the key points about successful entrepreneurship. In valuable detail, he discusses his own enlightening experiences and those of well-known entrepreneurs to help readers get it right the first time. This book is an important resource for current and aspiring entrepreneurs."
-Eric Overby, Ph.D., assistant professor, Scheller College of Business, Georgia Institute of Technology

"In this commendable work, Kevin has emboldened a movement very dear to my heart: making entrepreneurship accessible and a viable option for millions of young people around the world."
-Scott Gerber, founder, Young Entrepreneur Council; author, Never Get a "Real" Job

"Kevin Johnson has written a phenomenal book that will inspire readers to become high-achieving entrepreneurs. Cleverly interweaving the lessons from his rich experience with those of business moguls who we all admire, Kevin exemplifies and articulates the great opportunity, fulfillment, and value that pursuing entrepreneurship brings. Well done."
-Andrew Young, former mayor of Atlanta, U.S. congressman, and U.S. ambassador to the United Nations

"Kevin stitches together actual life scenarios and outcomes that every entrepreneur needs to understand. This book doesn't live in the clouds like some others do. Real life for real business builders... read it!"
-Devon Wijesinghe, serial entrepreneur; chairman, Insightpool; director, Atlanta Technology Angels

"Kevin has just given us the next best how-to handbook on starting, building, and sustaining your own business. It is written with such clarity and with commonsense lessons that truly hit the mark, turning complex concepts into simple applications."
-Kent Matlock, CEO, Matlock Advertising and Public Relations

"The Entrepreneur Mind provides an easy-to-understand blueprint for success. It can be used by anyone wanting to make their dream a reality or aiming to take their business to the next level. In this book, Kevin gives key step-by-step principles for building a strong business foundation from idea to execution, and it is truly a must read for everyone ready to step out on faith to start their own enterprise."
-Samuel T. Jackson, founder, chairman, and CEO, Economic Empowerment Initiative Inc., and member, U.S. President's Advisory Council on Financial Capability

"Wow! Within minutes of reading this book, the business strategies and secrets that Kevin shared more than paid for the price. I highly recommend this book to entrepreneurial newbies, seasoned pros, and everybody in between. Buy it, use it, and watch your business grow!"
-Shaun King, founder, HopeMob

"Kevin's book is thought-provoking and insightful. Readers will be challenged on their own beliefs and characteristics regarding entrepreneurship. It is full of rich ideas on how to develop an entrepreneurial mindset and how to build a business the right way, avoiding the issues that have caused others to stumble."
-Christopher Hanks, director of Entrepreneurship Program, University of Georgia

About the Author
Kevin D. Johnson, president of Johnson Media Inc. and a serial entrepreneur, has several years of experience leading his multimillion-dollar marketing and communications company that now serves many of the most notable Fortune 100 businesses. As an innovative leader, he has appeared on ABC’s Good Morning America, CBS, Oprah Radio, and in The New York Times and The Wall Street Journal. Moreover, he has appeared on CNN frequently.

Before founding his company in 2000, he engineered web applications and produced computer software for leading companies. He was a software programmer for IBM and a webmaster for CNN Interactive. He also worked for Arthur Andersen Worldwide as a business consultant and software developer.

Hailing from Boston, Massachusetts, Kevin attended Morehouse College in Atlanta, Georgia, where he studied computer science as a NASA scholar and Spanish, graduating with honors. While in college, he started Johnson Media Inc., which in 2000 created one of the first online content management systems, called OmniPublisher. He later sold it to a publishing company, earning the distinction as a social media pioneer. Realizing the tremendous opportunity in applying Internet technologies to media and marketing, he decided to focus his business on this growing market.

Recently, Kevin was the director of economic gardening for the Technology Association of Georgia (TAG), one of the nation’s largest nonprofit trade organizations for technology. In this role, he was responsible for leading an innovative approach to economic development that focused on providing resources to high-tech businesses located in Georgia’s coastal region.

In his spare time, Kevin enjoys listening to salsa and jazz, playing piano in his Latin band, reading, golfing, traveling, and running half marathons. He is a member of the Apex Society, the Young Entrepreneur Council (YEC), and a former board member of the Atlanta Business League (ABL). He lives in Atlanta, Georgia, with his wife and son.

Most helpful customer reviews

154 of 167 people found the following review helpful.
Author is too self-absorbed.
By Maddox
I have read hundreds, if not over one thousand business and self-help books; never seen an author so focused solely on himself and his accomplishments. I have read books by Trump where he is pompous, but one could easily argue Trump has fully earned it. I understand an author needs to build credibility with his/her audience, but an author must build credibility with facts and less about opinions. Directly comparing one of his college start-ups to Facebook, friends think I am a genius because I scored so high on the SAT, brilliant programmers like us, etc. Visited Harvard Business School, but just not for him, his time is just too valuable to waste on an MBA at Harvard. The self promotion was so great, it made it difficult to understand his points he was trying to convey. The author is convinced every business he ever started became best in class. I found the content to be informative and I liked how each chapter was a short factoid. Repeated same facts over and over too much as if each chapter was its own separate publication, we learned ten times that he attended Morehouse College. Many of the points were very valid, but author needs to find better ways to convey points than always his own experiences blown up with grandiose adjectives.

85 of 93 people found the following review helpful.
268 pages of the author stroking his own ego...
By Rossef
I can't believe this has maintained a 5 star rating, because I honestly found it quite difficult to get through the whole thing. I'm glad I read it though, because it showed me the kind of person and entrepreneur I do NOT want to become.

Kevin Johnson uses every page of this book to stroke his own overinflated ego, even saying at one point during his chapter on the necessity of being crazy that "maybe I am crazy - crazy rich, that is..." He talks about his soirees with Kanye West and President Obama and millionaire doctors on a private 18-hole golf course. This is all great and I understand that he's trying to show and illustrate what the entrepreneurial spirit can bring you, but for the love of god...the whole book was that kind of s***!

One particular chapter stands out to me as exhibit A to prove my point: In his chapter on spending time with people smarter than yourself, he starts with "The average person is intimidated by smart people. I know firsthand..." You might expect him to immediately go on to say he's spent time with people who humbled him in some form or fashion, but no, the next sentence is "whenever people find out what I scored on an SAT exam, they are shocked. Some try to stump me on the spot with a complex riddle or math question. Others just look at me in disbelief or with gut-wrenching jealousy. I can sense their fear of being judged." So yeah, he was referring to HIMSELF as the one people are intimidated by.

Throughout the book, he constantly compares himself to both Mark Zuckerberg and Steve Jobs. Quote: "As I watched my life play out on the big screen in the movie 'The Social Network,' I smiled, reminiscing about my college days when I, too, was an instant campus superstar like Mark Zuckerberg, cofounder of Facebook....Naturally, with my newfound fame came the groupies, the women who didn't necessarily have an interest in me as much as my ability to rub elbows with moguls like P. Diddy and Kanye West."

I can't necessarily say I regret reading the book, because some of the 100 points are actually useful - but I would have preferred to read it in a blog format with merely the list of 100 points, the quotes he adds underneath each chapter heading and that's it. I could do without Kevin Johnson's comments on how great he is and how everyone should aspire to be just like him. I find it ironic that he includes a chapter on entrepreneurs being humble (i.e. Mark Zuckerberg living a normal life despite being a billionaire), because he needs a dose of his own medicine.

26 of 28 people found the following review helpful.
Would not recommend.
By D.M.
Also amazed how it has such high ratings - overall generic advice, repetition of stories, tailored for younger vs. experienced audience. Minimal substance. Would not recommend.

See all 376 customer reviews...

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[D890.Ebook] Download Framework for Marketing Management (6th Edition), by Philip T. Kotler, Kevin Lane Keller

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For graduate and undergraduate courses in marketing management.

 

A Succinct Guide to 21st Century Marketing Management

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.

The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

• Sales Rank: #4901 in Books
• Published on: 2015-01-26
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .70" w x 7.40" l, .0 pounds
• Binding: Paperback
• 352 pages

About the Author
Philip Kotler is one of the world’s leading authorities on marketing. He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Dr. Kotler is the coauthor of Principles of Marketing and Marketing: An Introduction. His Strategic Marketing for Nonprofit Organizations, now in its seventh edition, is the best seller in that specialized area. Dr. Kotler’s other books include Marketing Models; The New Competition; Marketing Professional Services; Strategic Marketing for Educational Institutions; Marketing for Health Care Organizations; Marketing Congregations; High Visibility; Social Marketing; Marketing Places; The Marketing of Nations; Marketing for Hospitality and Tourism; Standing Room Only—Strategies for Marketing the Performing Arts; Museum Strategy and Marketing; Marketing Moves; Kotler on Marketing; Lateral Marketing; Winning at Innovation; Ten Deadly Marketing Sins; Chaotics; Marketing Your Way to Growth; Winning Global Markets; and Corporate Social Responsibility.

In addition, he has published more than 150 articles in leading journals, including the Harvard Business Review, Sloan Management Review, Business Horizons, California Management Review, the Journal of Marketing, the Journal of Marketing Research, Management Science, the Journal of Business Strategy, and Futurist. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article published in the Journal of Marketing.

Professor Kotler was the first recipient of the American Marketing Association’s (AMA) Distinguished Marketing Educator Award (1985). The European Association of Marketing Consultants and Sales Trainers awarded him their Prize for Marketing Excellence. He was chosen as the Leader in Marketing Thought by the Academic Members of the AMA in a 1975 survey. He also received the 1978 Paul Converse Award of the AMA, honoring his original contribution to marketing. In 1995, the Sales and Marketing Executives International (SMEI) named him Marketer of the Year. In 2002, Professor Kotler received the Distinguished Educator Award from the Academy of Marketing Science. In 2013, he received the William L. Wilkie “Marketing for a Better World” Award and subsequently received the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. In 2014, he was inducted in the Marketing Hall of Fame.

He has received honorary doctoral degrees from Stockholm University, the University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, the Budapest School of Economic Science and Public
Administration, the University of Economics and Business Administration in Vienna, and Plekhanov Russian Academy of Economics. Professor Kotler has been a consultant to many major U.S. and foreign companies, including IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, SAS Airlines, Michelin, and others in the areas of marketing strategy and planning, marketing organization, and international marketing.

He has been Chairman of the College of Marketing of the Institute of Management Sciences, a Director of the American Marketing Association, a Trustee of the Marketing Science Institute, a Director of the MAC Group, a member of the Yankelovich Advisory Board, and a member of the Copernicus Advisory Board. He was a member of the Board of Governors of the School of the Art Institute of Chicago and a member of the Advisory Board of the Drucker Foundation. He has traveled extensively throughout Europe, Asia, and South America, advising and lecturing to many companies about global marketing opportunities.


Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on those topics.

Previously, Professor Keller was on the faculty at Stanford University, where he also served as the head of the marketing group. Additionally, he has been on the faculty at the University of California at Berkeley and the University of North Carolina at Chapel Hill, has been a visiting professor at Duke University and the Australian Graduate School of Management, and has two years of industry experience as Marketing Consultant for Bank of America.

Professor Keller’s general area of expertise lies in marketing strategy and planning and branding. His specific research interest is in how understanding theories and concepts related to consumer behavior can improve marketing strategies. His research has been published in three of the major marketing journals: the Journal of Marketing, the Journal of Marketing Research, and the Journal of Consumer Research. He also has served on the Editorial Review Boards of those journals. With more than 90 published papers, his research has been widely cited and has received numerous awards.

Actively involved with industry, he has worked on a host of different types of marketing projects. He has served as a long-term consultant and advisor to marketers for some of the world’s most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi Strauss, Procter & Gamble, and Samsung. Additional brand consulting activities have been with other top companies such as Allstate, Beiersdorf (Nivea), BlueCross BlueShield, Campbell, Colgate, Eli Lilly, ExxonMobil, General Mills, GfK, Goodyear, Hasbro, Intuit, Johnson & Johnson, Kodak, L.L.Bean, Mayo Clinic, MTV, Nordstrom, Ocean Spray, Red Hat, SAB Miller, Shell Oil, Starbucks, Unilever, and Young & Rubicam. He has also served as an academic trustee for the Marketing Science Institute and served as their Executive Director from July 1, 2013, to July 1, 2015.

A popular and highly sought-after speaker, he has made speeches and conducted marketing seminars to top executives in a variety of forums. Some of his senior management and marketing training clients have included include such diverse business organizations as Cisco, Coca-Cola, Deutsche Telekom, ExxonMobil, GE, Google, IBM, Macy’s, Microsoft, Nestle, Novartis, Pepsico, SC Johnson and Wyeth. He has lectured all over the world, from Seoul to Johannesburg, from Sydney to Stockholm, and from Sao Paulo to Mumbai. He has served as keynote speaker at conferences with hundreds to thousands of participants.

Professor Keller is currently conducting a variety of studies that address strategies to build, measure, and manage brand equity. His textbook on those subjects, Strategic Brand Management, in its fourth edition, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.”

An avid sports, music, and film enthusiast, in his so-called spare time, he has helped to manage and market, as well as serve as executive producer for, one of Australia’s great rock-and-roll treasures, The Church, as well as American power-pop legends Tommy Keene and Dwight Twilley. He also serves on the Board of Directors for The Doug Flutie, Jr. Foundation for Autism, the Lebanon Opera House, and the Montshire Museum of Science. Professor Keller lives in Etna, NH, with his wife, Punam (also a Tuck marketing professor), and his two daughters, Carolyn and Allison.

Most helpful customer reviews

1 of 1 people found the following review helpful.
This textbook is designed to be used in combination with ...
By KyanWan
This textbook is designed to be used in combination with a competent instructor. So reviews noting there's much missing ... there's a reason there is much missing from it.

The book itself is concise, to the point, and a rundown of key concepts. I am able to get my reading & prep for class done quickly - then bring the fundamentals to the table when it's time to sit down with our professor & do actual learning.

For the intended purpose of serving as a guide to the course material AND a study aid - this book is outstanding.

Anyone with trouble learning the material with this book - the problem isn't this textbook ... you unfortunately have a sub-par professor.

0 of 0 people found the following review helpful.
Short and to the Point - Great Book!
By Amazonaholic
This book is great! It covers the basics of marketing in an easy and quick style read. It boils down all the principles provided to you by many other leading marketing textbooks and delivers it in a 'meat and potatoes' style. It gets straight to business with very little fluff.

Pros:
-Derived from world renowned marketing textbooks
-Delivers the same textbook quality read in half the page count

Cons:
-Soft Cover
-Less examples (trade off for half the read)

4 of 6 people found the following review helpful.
Good content, poor e-book execution
By JBailey89
This is less of a review about the content of the book and more so a review of the kindle edition. The book is virtually unreadable on my kindle fire due to the formatting of the pages and while the posting says its available on Kindle for PC I cannot use it with my Surface Pro 3, which is my only PC for school. Please fix Amazon!

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Framework for Marketing Management (6th Edition), by Philip T. Kotler, Kevin Lane Keller PDF
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[I230.Ebook] PDF Ebook How Did The Author Do That?, by John Yeoman

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A novel that shows you how to write a novel while you enjoy the novel! Touch the footnote marker on the screen and a panel opens up to reveal the author’s hidden secrets of that scene.

Ever read a terrific passage in a book and think, “How did the author do that?”  Now you can find out - simply by clicking on a scene in this popular novel and reading the author’s notes. 

In his wildly clever writing guide, Dr. John Yeoman gives us a novel that's great to read but that's also packed with practical writing tips. 
 
It’s like having Dr. Yeoman, a world-renowned PhD in creative writing, sitting next to you, explaining how he built ‘scenic depth’ or added color and feeling to the portrayal of a character. This “how to write a novel” guide puts you immediately in dialogue with him so that you can craft your own brilliant stories too.

An Ingenious Writing Guide From The Principal Judge Of The Writer’s Village International Short Fiction Award.

Most of us skim or “surface read” through writing guides. We read about literary devices or figurative language without actually seeing how they interact on the page. With Dr. Yeoman’s ingenious easy-to-use annotations you’ll never suffer from the “I read it but didn’t get it” syndrome.

Want to know how Dr. Yeoman organized his text, handled a POV or seized on a thematic idea? It’s three easy steps:

Click the footnote on your favorite passage.

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Go back to the novel with a greater understanding of its techniques so you can apply them to your own story telling.

Dr. Yeoman’s Approach Will Help You Remember - And Apply - Novel Writing Techniques.

Never before has a “how to write a book” guide been so interactive. It makes full use of the Kindle environment to show you what Dr. Yeoman did at every moment, behind the scenes, to drive the plot and engage the reader.  You will discover how to…

• Create a Winning Plot
• Open a Story with Flair
• Add Power to Dialogue
• Build ‘Scenic Depth’ into a Story
• Maintain Pace
• Move Between Scenes Effectively
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… and apply every technique in the “how to write fiction books” genre that you’ll need to achieve publication success.

Dr. Yeoman’s Groundbreaking Format Will Accelerate Your Ability To Write More Successful Novels.

His unusual format - a “novel with hidden writing tips” - creates a deeper level of engagement and promotes active reading.  It makes you, the reader, “dialogue with the text”. That’s a far more helpful experience than ordinary writing tools provide.

It’s Two Books In One.

It’s an engaging historical fiction murder mystery titled Dream Of Darkness (OrbisHouse 2015) but it’s also a how-to writing tool. You can read it for sheer enjoyment or use it as a master class in writing a novel. Or both. Whether you’re looking for tips on how to write your first novel or your tenth, scroll up, click the buy button and stoke your novel writing fires!

• Sales Rank: #295250 in eBooks
• Published on: 2015-08-01
• Released on: 2015-08-01
• Format: Kindle eBook

Most helpful customer reviews

3 of 3 people found the following review helpful.
An Excellent Read
By LisaM
** I received a free copy of this book to review **

I was immersed into 16th century London effortlessly and immediately, and I enjoyed following Hippo Yeoman through his investigations. Hippo Yeoman is an apothecary who also investigates murders and other mysteries and of the Hippo Yeoman stories I have read, there is always an element of the unexpected or downright odd involved. All of which engages me from the moment I start to read. :)

There is a lot of lighthearted banter between Hippo and his friends, plenty of suspense, at one point fear for Yeoman as his investigation becomes more dangerous, and a dawning horror at one point, but I won't say any more about that so as not to include spoilers. Needless to say, life is not all rosy and light and there are several moments where dark deeds and dark doings are revealed.

If I am ever asked to recommend a good historical murder mystery-thriller-whodunnit, then the Hippo Yeoman series would be my first choice.

But not only is this book a very good read, there is the added bonus of footnotes to teach a novelist-in-the-making the different techniques they can use in their own works and how to use them well. There is also a section on Mr Yeoman's own writing process. I love reading the writing process of other writers because there is always something to be learned.

All in all, a Very Good Book and great value for money.

3 of 3 people found the following review helpful.
The sheer novelty is worth the price
By Kindleman
This has to be one of the most unique writing guides I've ever seen. By clicking on a footnote you can see how the author crafted the scene. so there are two things going on here that make this guide compelling: the first, is that it is truly a novel that you could pick up at any good bookstore. But there is like a behind-the-scenes narration of how the novel was built. I found it immensely useful. The sheer novelty of this book is worth the price.

2 of 2 people found the following review helpful.
A novel concept
By Jacqueline Tritt
This concept is a good one, explaining what the author is doing, as he goes along, using footnotes. I wonder, though, how many beginning writers would be patient enough to keep referring to footnotes. Obviously, as someone else has stated, you need to read the whole story through for enjoyment before getting down to studying it, but there is plenty of useful information for the reader who takes it seriously.

It's a rollicking story, full of action, surprises and fun, but overwritten for my taste - I prefer simple.

I received an advanced copy of the book but my review is entirely my own.

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[L416.Ebook] Free PDF A History of the Pacific Islands, by S. R. Fischer

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A History of the Pacific Islands traces the human history of nearly one-third of the globe over a 50,000 year span. This is history on a grand scale, taking the islands of Melanesia, Micronesia, and Polynesia from prehistoric culture to the present day th

• Sales Rank: #1924054 in Books
• Published on: 2002-10-04
• Original language: English
• Number of items: 1
• Dimensions: 8.42" h x .72" w x 5.56" l, .91 pounds
• Binding: Paperback
• 304 pages

Review
"A magnificent achievement – richly informative and engagingly written." --Harvey Whitehouse, Queen’s University of Belfast

"It has a discernibly individual style that I find appealing and which will make it very useful in a range of undergraduate courses." --Hugh Laracy, University of Auckland

About the Author
Steven Roger Fischer is at the Institute of Polynesian Languages and Literatures.

Most helpful customer reviews

8 of 8 people found the following review helpful.
A Great Pacific History
By Ronald Mayo
I've lived and worked all over the Pacific starting as a 10 YO on Guam in 1946 and ending a few years ago in New Zealand. My home library has about 600 "Pacific" titles. I'm pleased to add this book. Hey, I may even buy a hardback edition.

Here the author compares and contrast the histories of Islands (and major groups) all over the Pacific and does it very well. The coverage, Micronesian, Polynesian and Melanesian in one place is something seldom seen. He quantifies things seldom mentioned; mining, foreign aid, commercial fishing in reasonable detail. And it has a great reading list.

And best of all, Balanced.

I think the best person to read this would be a Pacific Islander, especially of college age. What a way to find their way in their world.

(Edit: Page 86, Chuuk is not in the Mariana Islands. I'll give him one.)

6 of 7 people found the following review helpful.
Good introduction, but look elsewhere too
By Shaun Yip
Fischer's account of the Pacific is commendable for taking on Dumont d'Urville's potentially unwieldy designations - Melanesia, Micronesia and Polynesia - and producing a broad narrative which is accessible to the non-specialist. The fact that he grounds his narrative deep in the Pleistocene and from there charts the colonization of the Pacific is a promising sign. Of greatest interest is the final chapter which delves into issues such as women, sports and identity; topics which are dear to the hearts of many Pacific islanders. This is a good introduction for the uninitiated, and for those with prior interest it still has something to offer.

I have only two complaints. Firstly, there are a surprising number of spelling mistakes which have somehow eluded the proof-reader(s). Believe it or not, one can get quite distracted/annoyed by a single 'typo', of which this book has too many. Secondly, I appreciate the author's attempt to encapsulate Pacific lifeways, attitudes and regions, which he does by way of generalizations. But for Melanesia (of which I am most familiar), some of these generalizations are not accurate, to say the least. I refer specifically to the role of women and patrilineal societies. The author used the example of New Guinea to infer that Melanesia is thoroughly patrilineal and that women are not as valued as elsewhere. Quite clearly New Guinea is not all of Melanesia and this generalization ignores reality: there are in fact many Melanesian societies which are matrilineal and even elevate women above men. One need only look next door to the Bismarck Archipelago! For me, this glaring oversight is symptomatic of a book which only deals in such broad generalizations and therefore misses the real underlying diversity.

8 of 10 people found the following review helpful.
Good Introductory Book on South Pacific Histoty
By Jose Truda Palazzo Jr.
This is a very well-written introduction to South Pacific history, with the additional bonus of the author rejecting the 'politically correct' bias of more recent works which tend to demonize Europeans and sanctify the 'natives'. A must-read for anyone interested in the Pacific beyond the beaches and resorts.

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